IDDigital

Hyper-Targeting

The Evolution is Underway

EVOLVE

The Evolution
Starts Here

Your business is not as profitable as it could be.

With traditional marketing, you have to invest in various broad tactics, cross your fingers, and hope it works, with no meaningful way to quantify success. The bottom line is that you’ve been forced to speak to the masses in hopes of connecting with potential customers. UNTIL TODAY.

010010902080307040605078%78% of businesses are unsatisfied with their conversion rates

Welcome to the Evolution.

With Hyper-Targeting by IDdigital, you can go beyond the traditional marketing approach and instead speak directly to your most profitable potential customers. We deliver customized marketing DIRECTLY TO THEM.

NO MORE MARKETING GUESSING GAMES.

Join the Evolution
Hyper-Targeting Campain Results Chart

Hyper-Targeting
The Game Changer

The Problem with Traditional Marketing

  • Expensive
  • Inefficient
  • Difficult to Measure

You have to spend a lot of time and money on random acts of marketing, and you’re still just hoping it yields results. Until now, that was the best option that was available to you, but the evolution of marketing is underway.

A view of a traditional marketing funnel. Low-potential customers and high-potential customers all get the same treatment.

Hyper-Targeting Changes the Game

  • Cost-Effective
  • Targeted
  • Measurable

The power of Big Data now provides vast insight to your most profitable potential customer allowing a focus and effectiveness previously undreamt of.

A map of target customers selected out of others

Case Study
Impact Of Hyper-Targeting

The principles of Hyper-Targeting apply to multiple industries.

We applied our principles to Triple-O, an HVAC, plumbing, and electrical service and installation company in upstate New York. Through Hyper-Targeting by IDdigital we were able to identify the highest potential customers for their most profitable offering.

In addition to a new level of effectiveness in marketing strategies, the insights to their customer base from Hyper-Targeting enabled changes to the entire business approach.

A pin dropped in New York state. A chart showing the traits on a customer profile

The results were outstanding

Impact on closing rate and closing value.

The quality of a sales lead has gone from an average closed value of $127 to $1774. Sales closure rates have gone from 22% to 74%. Revenue in October 2018 was $2.3M from new customers.

+1,300% INCREASE IN AVERAGE CLOSING VALUE

A graph showing an increase in average closing value.

Closing Rate increase by +52%

A graph showing an increase in the closing rate.
$2.3M
IN REVENUE FROM HYPER-TARGETED CUSTOMERS IN OCTOBER 2018
80% of new customers were from Hyper-Targeting
80%

of new customers were from Hyper-Targeting

Impact on year over year sales.

In July residential sales were up 120% year over year and 80% of new customers were from Hyper-Targeting. In August residential sales were up 200% year over year. By September residential new customer sales revenue had grown 100% year over year.

A bar graph comparing year-over-year sales for 2017 vs. 2018

Delivering More & Better Customers

About
IDdigital

WE HAVE 20 YEARS OF EXPERIENCE DEVELOPING AND IMPLEMENTING DIGITAL STRATEGIES FOR BUSINESSES JUST LIKE YOURS.
OUR SINGULAR FOCUS ON GROWTH DOVETAILS PERFECTLY WITH YOUR GOAL OF ADDING MORE AND BETTER CUSTOMERS.

Identification

By hyper-targeting your messages to your most profitable prospects, you can stop relying on marketing tactics that rely on assumptions and crossed fingers. We don’t wait for your new customers to come to you, we go directly to them.

YOUR IDEAL CUSTOMER

Execution

The IDdigital team uses a variety of tactics to achieve your growth goals. Unlike other traditional marketing agencies, we create a custom plan, uniquely fitted to your organization’s needs. From digital and print advertising, to web development, everything that we do for your business is focused on ONE thing: Adding more and better customers.

Proven Results

We have established a long history in accelerating the growth of businesses like yours. As the pioneer of Hyper-Targeting, we deliver results that outperform other agencies. We won’t waste your time talking about impressions and clicks. All you care about is growing your business and that’s all we care about.

Welcome To
The Evolution

Delivering More & Better Customers

Today
Evolution of Marketing
Then