With traditional marketing, you have to invest in various broad tactics, cross your fingers, and hope it works, with no meaningful way to quantify success. The bottom line is that you’ve been forced to speak to the masses in hopes of connecting with potential customers. UNTIL TODAY.
With Hyper-Targeting by IDdigital, you can go beyond the traditional marketing approach and instead speak directly to your most profitable potential customers. We deliver customized marketing DIRECTLY TO THEM.
NO MORE MARKETING GUESSING GAMES.Join the Evolution
You have to spend a lot of time and money on random acts of marketing, and you’re still just hoping it yields results. Until now, that was the best option that was available to you, but the evolution of marketing is underway.
The power of Big Data now provides vast insight to your most profitable potential customer allowing a focus and effectiveness previously undreamt of.
We applied our principles to Triple-O, an HVAC, plumbing, and electrical service and installation company in upstate New York. Through Hyper-Targeting by IDdigital we were able to identify the highest potential customers for their most profitable offering.
In addition to a new level of effectiveness in marketing strategies, the insights to their customer base from Hyper-Targeting enabled changes to the entire business approach.
The results were outstanding
The quality of a sales lead has gone from an average closed value of $127 to $1774. Sales closure rates have gone from 22% to 74%. Revenue in October 2018 was $2.3M from new customers.
of new customers were from Hyper-Targeting
In July residential sales were up 120% year over year and 80% of new customers were from Hyper-Targeting. In August residential sales were up 200% year over year. By September residential new customer sales revenue had grown 100% year over year.
By hyper-targeting your messages to your most profitable prospects, you can stop relying on marketing tactics that rely on assumptions and crossed fingers. We don’t wait for your new customers to come to you, we go directly to them.
The IDdigital team uses a variety of tactics to achieve your growth goals. Unlike other traditional marketing agencies, we create a custom plan, uniquely fitted to your organization’s needs. From digital and print advertising, to web development, everything that we do for your business is focused on ONE thing: Adding more and better customers.
We have established a long history in accelerating the growth of businesses like yours. As the pioneer of Hyper-Targeting, we deliver results that outperform other agencies. We won’t waste your time talking about impressions and clicks. All you care about is growing your business and that’s all we care about.