It’s that time of year again … tax time. For many of us, we dive into topics and areas where we don’t spend much time the rest of the year. (It’s not very often that we’re thinking about standard deductions or our total for charitable contributions.)
Tax time is a good time of year to revisit a few things related to your organization’s online presence, too. These probably aren’t things you’re thinking about much throughout the rest of the year, but they form an important foundation for your digital presence.
Here are the 3 things you should review during tax time to make sure you have a solid foundation.
1 - Plan for requesting and capturing online reviews.
Online reviews have been increasing significantly in value and volume in the last 5 years. More and more, people trust online reviews when they are making any kind of decision—whether it’s a decision of what widget to buy on Amazon or what doctor to choose for a colonoscopy. People trust online reviews.
So how are you going about requesting reviews from your customers? IDdigital has a powerful tool to help you do just that … it’s embedded in a service we call Reputation Management. Check out more info about that here.
Whether you choose to use IDdigital to help with online reviews or not, you need a plan for how you will leverage this powerful tool in today’s online world.
2 - Plan for regular Search Engine Optimization checkups on your website.
This is a great time to do an inventory on how your website is optimized for search engines. There are all sorts of behind-the-scenes things like meta descriptions, alt tags, responsiveness, load times, and headers (just to name a few) that can help your site rank better for search.
One of the most important parts of optimizing your site for search is to have regular updates made to the front end of your site as well. Are you tweaking the content? Are you writing blog posts? Are you adding new services or products to your site?
The more static your site is, the less optimized it is. What can you do to freshen up your site?
3 - Plan for your next website design update.
Technology is always changing. You should build something into your budget each year for updating your website design. We’ll have a blog post soon about how often your site should be updated … but you need to start planning for it now.
Your website is your digital front door—it’s the place people go first when they want to learn about who you are and what you do. A refreshed website will ensure you stay up-to-date visually and that your site is working well to make a first impression that matches your brand. And, by the way, a refreshed site can help, over time, with your search engine optimization as well.
What are you thinking about this tax season? Take a few minutes to think about these 3 areas to make sure you have a plan for your online presence. You’ll cash in the rewards over time … and you won’t regret it.