It’s that time of year again—holiday season is around the corner. No matter what business you’re in, from non-profit to for-profit to service sector or medical practice, we’ve put together a short list of 3 marketing tips to help you get the most out of the holiday season.
1 - Get started early … like now.
Let’s face it, the holidays go by quickly. You and your team are going to be busy with both personal and professional things going on all the time.
The best way to get the most out of the holiday season is to start planning early. Really, you should start planning now. Even if it means stopping reading this article to get started … do it!
Have you started yet?
2 - Make it personal.
The more personal your marketing is, the more effective it will be. Dive into your data and look for patterns or segments among your customers.
Then, once you’ve identified your segments (identify no more than 5 segments to keep things manageable), design and deliver customized marketing to each segment—customized in both the messaging and the offer.
The more specific and personal you can be, the better connection you will make with your audience.
3 - Play the hits.
Everyone likes traditions during the holiday season, so don’t be afraid to bring out your greatest hits from the year.
What were the offers that drove sales the most?
What were the messages that got the most traction?
Reuse or repurpose the marketing efforts that were most effective throughout the year to drive revenues during the holidays.
There you have it. Marketing your brand during the holidays can seem overwhelming, but don’t get bogged down or frustrated by complexity. Get started now!